A short code is required for the

SMS Text Marketing

campaign as it is important to let the consumers relate to you. A Keyword or Mobile Keyword is a unique word that your customers or subscribers will send to a short code number from their mobile phone, in order to join your mobile numbers list. Example: "Text JOIN to 82257" to join our list for special offers"

Using a shared short code gives you the advantage to immediately open an account and start sending campaigns to your clients. This way you don't have to spend thousands of dollars for purchasing a short code, you don't have to wait for a long period of time for approval and you don't have to spend more money to develop the platform and the technology. Basically everything is done for you and you have the opportunity to take advantage of it for a small monthly fee.