Just like any keywords, Sub-keywords are words that trigger an automated response. However, it is attached to a main keyword and it will only work after its main keyword is triggered.

Example A:

Keyword: JOIN

Auto-Response: Thank you for joining! Will this be your first time attending this event? Please reply YES or NO.

Sub-keyword 1: YES

Auto-Response: We’re glad that you have decided to finally join us! We look forward to seeing you soon!

Sub-keyword 2: NO

Auto-Response: We’re glad to have you back! We look forward to seeing you again soon!

Example B:

Keyword: FEEDBACK

Auto-Response: Please let us know the level of customer service you have experienced today. Please reply GREAT, OKAY, BAD

Sub-keyword 1: GREAT

Auto-Response: We’re glad that you had an amazing customer experience with us! We look forward to serving you again!

Sub-keyword 2: OKAY

Auto-Response: Thank you for the feedback. Please let us know if you have any suggestions on how we can further improve our customer service.

Sub-keyword 3: BAD

Auto-Response: I’m sorry you had a terrible experience with us. Please let us know how we better improve your customer experience in the future.

What is a Keyword?

How to Reserve SMS Keyword?