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REMEMBER, the keyword you choose for your company, will be the catch phrase that represents your BRAND or CAMPIGN trigger. Your keyword gets sent in a text message to your Short Code for opting in. When creating a KEYWORD keep in mind the following: Make it catchy so it attracts attention and sticks not only into peoples heads, but also their mobile devices. Make it related to your brand, products, services, company or specific campaign that you are running. Keep it short and simple because the auto-correct feature on some mobile phones may change it. For these reasons we recommend keeping your keyword between 6 - 8 characters. Take a look at an example of mobile (SMS/MMS) keywords here >>

When creating an Auto-Reply Message keep in mind: Personalize it by possibly saying "Thank you for joining the list" or similar to show the customer interaction. Do not make it too long, you are given only 135 characters (including automatic reply from ProTexting). REMEMBER, we automatically include "Msg&Data rates may apply" at the end of each Auto Reply message. It is mandatory to add "txtSTOP2end" at the end of the message. Keep space in characters for the end text.

Mobile Marketing companies must offer their client the opportunity to join and cancel the service whenever they choose and also should have a way of helping the client if they do not understand how to work with text message marketing. Subscribers at any time can if they want to sign-up for companies text messaging updates by: Sending the Keyword of the company to their Short Code. A subscriber must be able to cancel their participation of receiving unwanted messages from any subscription by: Sending STOP to our Short Code. ProTexting sends "txtSTOP2end" As the user of Text Message Marketing, you should always want to make sure your clients understand what they are receiving. When you interac

Mobile marketing is at the core of our expertise, we help clients to be as effective as possible with text messaging, and we offer you three simple guidelines regarding “Text Etiquette.” First, is your message appropriate to send through text? Hirings, firings, serious business discussions, romantic spats and breakups, and even marriage proposals are best handled face-to-face. Personal texts shouldn’t be sent during work hours and for the most part work-related texts shouldn’t be sent after hours unless an urgent situation is occurring. If it is an emergency, the text is most welcome. Second, always consider your target audience, for example the recipient of your message and ask yourself, ar

Social media and web presence are a good way to attract more participants to join your text messaging list. Since text messaging is such a personal and direct way the CTIA and MMA (Mobile Marketing Governing bodies) have created a set of requirements. These requirements protect you and your clients from spammers. Below is a list of items to include when you are promoting your keyword on the web. Web Advertising MUST include: a) Additional carrier costs (Msg&Data Rates May Apply) b) A resource (such as a website or phone number) where subscribers can reference all terms and conditions. c) The frequency of the messaging d) Instructions for obtaining help (HELP) e) Instructions for obtaining Op

Sweepstakes is a text-to-win opportunity in which participants opt in to receive a special discount or win a prize. Participants do not have to purchase anything in order to qualify and enter the sweepstakes. What to Do The statement “No purchase is necessary.” must be included. Mobile sweepstakes can either be decided by a random winner OR chosen winner by creator. Include Rules and the procedure of entry. Include Rules and Regulations. All rules must be clear and understandable. What Not to DO DO NOT tell someone they’ve won, when they have not. DO NOT require a payment for entry to the sweepstakes. DO NOT say “no purchase will disqualify them from the sweepstakes in the future.”

Double opt-in flow rules via API “Opt In Contact Flow” If setting to send a confirmation SMS asking to reply YES is ON Contact signs up, does not confirm with YES = NOT added in contacts (stays in pending list) Contact confirms with YES = added as double opit-in If setting to send YES is OFF Contacts text in to sign up = immediately added as OPT-IN No other message to confirm with YES is sent

A Keyword or Mobile Keyword is a unique word that your customers or subscribers will send to a short code number from their mobile phone, in order to join your mobile numbers list. Example: "Text JOIN to 41242 to join our list for special alerts and deals." IMPORTANT: Please check the keywords below with missing short or long codes. You must reserve the keywords again on your new Short Code, Long Code, 10DLC, or Toll-Free Number. Contact support if you have questions. If the short or long code is missing from your account, reserve the keyword on your new assigned short or long code.

Everything in your account revolves around your SMS trigger keyword. This is how we know that the client is texting to sign-up to your list and this is the word you would need to market in order to grow your mobile number list. When registering an account, you DO NOT need to choose and reserve your text keywords immediately. You can still setup your account and later setup SMS Keywords for your campaigns. Learn more about SMS keywords here >>