Mobile Sweepstakes - Dos and DONTs

Question

Accepted Answer

Sweepstakes is a text-to-win opportunity in which participants opt in to receive a special discount or win a prize. Participants do not have to purchase anything in order to qualify and enter the sweepstakes.

What to Do

The statement “No purchase is necessary.” must be included.
Mobile sweepstakes can either be decided by a random winner OR chosen winner by creator.
Include Rules and the procedure of entry.
Include Rules and Regulations.
All rules must be clear and understandable.

What Not to DO

DO NOT tell someone they’ve won, when they have not.
DO NOT require a payment for entry to the sweepstakes.
DO NOT say “no purchase will disqualify them from the sweepstakes in the future.”

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Mobile Sweepstakes - Dos and DONTs