Mobile Sweepstakes - Dos and DONTs
Sweepstakes is a text-to-win opportunity in which participants opt in to receive a special discount or win a prize. Participants do not have to purchase anything in order to qualify and enter the sweepstakes.
What to Do
- The statement “No purchase is necessary.” must be included.
- Mobile sweepstakes can either be decided by a random winner OR chosen winner by creator.
- Include Rules and the procedure of entry.
- Include Rules and Regulations.
- All rules must be clear and understandable.
What Not to DO
- DO NOT tell someone they’ve won, when they have not.
- DO NOT require a payment for entry to the sweepstakes.
- DO NOT say “no purchase will disqualify them from the sweepstakes in the future.”
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