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Choosing or Creating your Keyword

REMEMBER, the keyword you choose for your company, will be the catch phrase that represents your BRAND or CAMPIGN trigger.  Your keyword gets sent in a text message to your Short Code for opting in.

When creating a KEYWORD keep in mind the following:

  • Make it catchy so it attracts attention and sticks not only into peoples heads, but also their mobile devices.
  • Make it related to your brand, products, services, company or specific campaign that you are running.
  • Keep it short and simple because the auto-correct feature on some mobile phones may change it.

For these reasons we recommend keeping your keyword between 6 - 8 characters.  

Take a look at an example of mobile (SMS/MMS) keywords here >>

 

 

 

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