Choosing or Creating your Keyword
REMEMBER, the keyword you choose for your company, will be the catch phrase that represents your BRAND or CAMPIGN trigger. Your keyword gets sent in a text message to your Short Code for opting in.
When creating a KEYWORD keep in mind the following:
- Make it catchy so it attracts attention and sticks not only into peoples heads, but also their mobile devices.
- Make it related to your brand, products, services, company or specific campaign that you are running.
- Keep it short and simple because the auto-correct feature on some mobile phones may change it.
For these reasons we recommend keeping your keyword between 6 - 8 characters.
Take a look at an example of mobile (SMS/MMS) keywords here >>
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