01
Define useful profile details
Add fields for information that supports the program, such as interest, membership type, recent purchase context, location, or service preference.
Custom Fields
Keep the context your audience actually needs. Custom fields for more relevant messaging.
Create additional contact fields when the standard profile is not enough, then use the context to organize audiences and personalize approved messaging programs.
Available in the platform Human setup support Free trial available
How it works
Custom fields help the contact record reflect the details that matter to your organization — without forcing every campaign into a generic audience model.
Start with the workflow that fits your team today, then use shared audiences, inbox activity, and reporting as your messaging program grows.
02
Organize the audience
Use the additional context to help manage imported contact data and prepare meaningful groups or segments for an intended campaign.
03
Personalize with purpose
Use supported data tags to make an appropriate message less generic, without collecting or using information the campaign does not need.
04
Connect the systems
Use documented contact APIs and configured integrations when custom profile data needs to stay aligned with another business system.
Available wherever you work
Keep the right entry point close at hand
Start with your real workflow
Bring the conversation into one place
Try the full platform free, then add the tools and integrations your team needs.