01
Choose a purposeful field
Collect only what the campaign actually needs, such as a name, email, ZIP code, date of birth, state, preference, or an approved custom value.
SMS Validators
Ask for only the context a campaign needs. Validate a response without losing the conversation.
Add data-capture and validation steps to an eligible SMS or MMS campaign so participants can provide relevant information while the workflow keeps the response context organized.
Available in the platform Human setup support Free trial available
How it works
Validators can help a campaign collect a required detail, route a response, or segment a contact — but they should stay proportionate to the participant experience and the campaign’s real needs.
Start with the workflow that fits your team today, then use shared audiences, inbox activity, and reporting as your messaging program grows.
02
Set a clear response rule
Use the available validation configuration to check the expected response, including a custom match list when the campaign requires an exact answer.
03
Keep the participant moving
Explain the requested response clearly and avoid unnecessary fields that make a simple mobile interaction difficult to complete.
04
Do not confuse validation with compliance
A validator may support program rules and data collection, but it does not independently make a promotion or campaign legally compliant. Obtain appropriate advice and approvals.
Start with your real workflow
Bring the conversation into one place
Try the full platform free, then add the tools and integrations your team needs.