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Example of how Universities can use it
Overview and Benefits
Over the years Text Messaging has established itself as the prominent method of communication amongst students.
Social media posts from the university may be ignored and in general students use social media for personal communication. Emails are just not opened and many millennials do not even have active email accounts. 80% of students prefer to be reached via SMS. St. Mary's reported that 42% of students reached through text paid their deposit to attend the university compared to 26% of all accepted students.
Through our work with Universities, we have discovered several important benefits for text message marketing and communication:
Increases applications and admissions by texting prospective students
Increase attendance of school events
Instantly reach students with important alerts and updates
Great for emergency alerts on campus
Reduce printing costs while increasing read rates
SMS can be sent (and received) at the right precise moment to encourage the greatest response
Can be used to send targeted messages to the different student groups
Collect feedback and opinions quickly via SMS polling and ask your students to text back with Feedback
Featured Case Study
"Sodexo Education has embraced and continues to push the Mobile Marketing and Engagement project. This initiative has produced positive results and has provided tangible return on investment for Sodexo and its university dining units. The partnership with Sodexo is strong and continues to grow."
Jana Williams (Director of Marketing)
Universities trust ProTexting
