SMS Marketing and Communication for your University

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Overview and Benefits

Over the years Text Messaging has established itself as the prominent method of communication amongst students.

Social media posts from the university may be ignored and in general students use social media for personal communication. Emails are just not opened and many millennials do not even have active email accounts. 80% of students prefer to be reached via SMS. St. Mary's reported that 42% of students reached through text paid their deposit to attend the university compared to 26% of all accepted students.

Through our work with Universities, we have discovered several important benefits for text message marketing and communication:

  • Increases applications and admissions by texting prospective students
  • Increase attendance of school events
  • Instantly reach students with important alerts and updates
  • Great for emergency alerts on campus
  • Reduce printing costs while increasing read rates
  • SMS can be sent (and received) at the right precise moment to encourage the greatest response
  • Can be used to send targeted messages to the different student groups
  • Collect feedback and opinions quickly via SMS polling and ask your students to text back with Feedback
Universities - SMS Messaging Campaigns

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Featured Case Study

"Sodexo Education has embraced and continues to push the Mobile Marketing and Engagement project. This initiative has produced positive results and has provided tangible return on investment for Sodexo and its university dining units. The partnership with Sodexo is strong and continues to grow."

Jana Williams (Director of Marketing)

Universities trust ProTexting

Universities have also benefited from bundling these additional features

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