Build a permission-based audience
Use keywords, web forms, QR codes, imports, and integrations to organize the right groups.
Messaging for Universities
Universities messaging, designed around the moment.
Reach students with announcements, reminders, emergency alerts, polls, and interactive campus programs.
No credit card Free toll-free number Human setup support
CAMPAIGN WORKSPACECampus update
Illustrative previewAUDIENCECampus subscribers
ReadyDELIVERY FLOWPreparing → Sending → Measuring
- Send urgent alerts
- Improve attendance
- Collect responses
One connected workflow
From permission to measurable action
Build the audience, send at the right moment, keep replies visible, and use the result to shape the next message.
Send timely SMS and MMS
Personalize campaigns, schedule delivery, and keep operational or promotional context clear.
Keep replies connected
Bring inbound responses into the same workspace so the team can continue the conversation.
Understand what happened
Review carrier submission, confirmed delivery, replies, and human short-link engagement separately.
Built around your operation
Universities workflows without a disconnected tool stack
Start with the use case that matters now, then add automation, short URLs, reporting, and integrations as the program grows.
Explore all platform capabilities →CORE USE CASEEmergency alerts
Configured inside the same messaging workspace with shared audiences and reporting.
CORE USE CASEReminders
Configured inside the same messaging workspace with shared audiences and reporting.
CORE USE CASEPolls
Configured inside the same messaging workspace with shared audiences and reporting.
Continue with the right tool
Turn this use case into a working campaign
Move directly from the industry scenario to a focused platform workflow—then tailor it to your sender, audience, and operational requirements.
From the industry guide
The details your team needs to plan with confidence
The original ProTexting industry guidance, preserved and organized for easier reading.
Overview and Benefits
Over the years Text Messaging has established itself as the prominent method of communication amongst students.
Social media posts from the university may be ignored and in general students use social media for personal communication. Emails are just not opened and many millennials do not even have active email accounts. 80% of students prefer to be reached via SMS. St. Mary's reported that 42% of students reached through text paid their deposit to attend the university compared to 26% of all accepted students.
Through our work with Universities, we have discovered several important benefits for text message marketing and communication:
Increases applications and admissions by texting prospective students
Increase attendance of school events
Instantly reach students with important alerts and updates
Great for emergency alerts on campus
Reduce printing costs while increasing read rates
SMS can be sent (and received) at the right precise moment to encourage the greatest response
Can be used to send targeted messages to the different student groups
Collect feedback and opinions quickly via SMS polling and ask your students to text back with Feedback
Featured Case Study
Jana Williams (Director of Marketing)
Universities trust ProTexting
This legacy guidance is preserved for context. Delivery, opens, engagement, sender availability, and campaign outcomes vary by audience, destination, route, and use case.
Start with a real workflow
Build your first universities campaign
Try the complete platform free, or meet a specialist for a more complex program.