01
Start with explicit value and permission
Explain why location is useful to the customer and obtain the permissions required for the specific program before any location-aware messaging is planned.
Location-Based Marketing
Plan location-aware communication with care. A considered path for proximity and local-campaign programs.
Explore a managed location-based messaging program for situations where permission, location source, carrier support, destination, and campaign purpose have all been reviewed together.
Available in the platform Human setup support Free trial available
How it works
Location data is sensitive. A successful location-based program starts with a clear customer value exchange and confirmed operational, privacy, and carrier requirements—not with an assumption that every device or audience can be targeted.
Start with the workflow that fits your team today, then use shared audiences, inbox activity, and reporting as your messaging program grows.
02
Choose a focused local moment
A store visit, local event, service-area update, or time-sensitive offer can be a useful scenario when it is relevant to a permissioned audience.
03
Confirm feasibility before launch
Location availability depends on the applicable provider, device, carrier, registration, destination, consent, and use case. Review those constraints with the implementation team.
04
Measure what the program actually does
Define the appropriate campaign signals in advance—such as submissions, delivery activity, responses, or tracked-link engagement—without treating them as a guarantee of visits or sales.
Start with your real workflow
Bring the conversation into one place
Try the full platform free, then add the tools and integrations your team needs.