Build a permission-based audience
Use keywords, web forms, QR codes, imports, and integrations to organize the right groups.
Messaging for Sports
Sports messaging, designed around the moment.
Turn spectators into participants through live polls, trivia, sweepstakes, photo sharing, and fan alerts.
No credit card Free toll-free number Human setup support
CAMPAIGN WORKSPACELive fan vote
Illustrative previewAUDIENCEGame-day subscribers
ReadyDELIVERY FLOWPreparing → Sending → Measuring
- Engage fans live
- Run polls and trivia
- Promote ticket offers
One connected workflow
From permission to measurable action
Build the audience, send at the right moment, keep replies visible, and use the result to shape the next message.
Send timely SMS and MMS
Personalize campaigns, schedule delivery, and keep operational or promotional context clear.
Keep replies connected
Bring inbound responses into the same workspace so the team can continue the conversation.
Understand what happened
Review carrier submission, confirmed delivery, replies, and human short-link engagement separately.
Built around your operation
Sports workflows without a disconnected tool stack
Start with the use case that matters now, then add automation, short URLs, reporting, and integrations as the program grows.
Explore all platform capabilities →CORE USE CASEFan engagement
Configured inside the same messaging workspace with shared audiences and reporting.
CORE USE CASELive polls
Configured inside the same messaging workspace with shared audiences and reporting.
CORE USE CASESweepstakes
Configured inside the same messaging workspace with shared audiences and reporting.
Continue with the right tool
Turn this use case into a working campaign
Move directly from the industry scenario to a focused platform workflow—then tailor it to your sender, audience, and operational requirements.
From the industry guide
The details your team needs to plan with confidence
The original ProTexting industry guidance, preserved and organized for easier reading.
Overview and Benefits
The sports and entertainment industries are both rapidly growing but also extremely competitive. To succeed in these fields, you need an efficient way to reach your customers to let them know about upcoming sales and events. For this purpose, nothing compares to text messages. Both sports enthusiasts and people who attend concerts, movies and other entertainment events, tend to be fast-paced and spontaneous, making SMS the ideal way to reach them. Everyone with a mobile phone can text in to participate via SMS or MMS! Here are just a few of the ways you can build your business faster with text message marketing.
Through our work with Sports Team and the Entertainment Industry we have discovered several important benefits of text message marketing:
Get more people in the seats - Improve attendance to sporting events, concerts, movie openings, film and music festivals and other events by spreading the word via text.
Engage through Text-to-Win contests - Hold contests where you give away products or tickets to your events. People will be glad for the opportunity to win tickets to a sporting event, concert or other special event. With a widget, people can enter your contest from your website or Facebook page.
Build a Text Club list build lists to inform customers about upcoming events. This is a more effective option nowadays than using an email list, as people are more likely to open and read text messages.
Sell more merchandise and tickets - Hold promotions during concerts, sporting events and other events. Invite audience members to text a keyword to a shortcode to enter a contest or purchase merchandise such as t-shirts, albums, or tickets to future events.
Promote new season packages and products - Introduce a new season package or product or line, such as sportswear, equipment or fan-related items via text. Member of your list can pre-order, get a discount and be the first to buy these new items.
Text Messaging makes team communication in sports better and more organized. Coaches in all sports take advantage of SMS communication by texting their teams at all times. Schedule practice, ask for volunteers, payment reminders, team alerts via photos and videos, etc.
Get a FREE PDF Copy of How to Engage Fans and Sell More Tickets
This legacy guidance is preserved for context. Delivery, opens, engagement, sender availability, and campaign outcomes vary by audience, destination, route, and use case.
Start with a real workflow
Build your first sports campaign
Try the complete platform free, or meet a specialist for a more complex program.