Build a permission-based audience
Use keywords, web forms, QR codes, imports, and integrations to organize the right groups.
Messaging for Real Estate
Real Estate messaging, designed around the moment.
Connect buyers to listings instantly with property information, price-drop alerts, and personal follow-up.
No credit card Free toll-free number Human setup support
CAMPAIGN WORKSPACENew listing alert
Illustrative previewAUDIENCEMatched property leads
ReadyDELIVERY FLOWPreparing → Sending → Measuring
- Capture property leads
- Share listing alerts
- Personalize follow-up
One connected workflow
From permission to measurable action
Build the audience, send at the right moment, keep replies visible, and use the result to shape the next message.
Send timely SMS and MMS
Personalize campaigns, schedule delivery, and keep operational or promotional context clear.
Keep replies connected
Bring inbound responses into the same workspace so the team can continue the conversation.
Understand what happened
Review carrier submission, confirmed delivery, replies, and human short-link engagement separately.
Built around your operation
Real Estate workflows without a disconnected tool stack
Start with the use case that matters now, then add automation, short URLs, reporting, and integrations as the program grows.
Explore all platform capabilities →CORE USE CASEListing alerts
Configured inside the same messaging workspace with shared audiences and reporting.
CORE USE CASELead capture
Configured inside the same messaging workspace with shared audiences and reporting.
CORE USE CASEPrice updates
Configured inside the same messaging workspace with shared audiences and reporting.
Continue with the right tool
Turn this use case into a working campaign
Move directly from the industry scenario to a focused platform workflow—then tailor it to your sender, audience, and operational requirements.
From the industry guide
The details your team needs to plan with confidence
The original ProTexting industry guidance, preserved and organized for easier reading.
Overview and Benefits
Real estate is one of the most promising uses for text messaging. Real estate agents depend on acquiring leads. Until recently, this often meant advertising in newspapers, leaving flyers at homes for sale and signs with your phone number. These options are still useful, but adding SMS to your marketing arsenal will give you an edge over the competition. Everyone with a mobile phone can receive property information alerts via SMS or MMS! Here are some of the ways to grow your sales with text marketing for real estate agents.
Through our work in the Real Estate space we have discovered several important benefits of real estate text message marketing:
Attract new clients - Find potential buyers by placing a sign in front of a house with a message such as "Text House123 to 41242 for information about this property." This is more efficient than the conventional method of listing a phone number (though you can still list a phone number as well for people who don't text or prefer not to).
Build a list of leads - You can invite prospects to text you with billboard ads, flyers, ads and any other methods you already use. This way, once someone texts you, they're on your list and you can tell them about properties they might like whenever you learn about a new listing.
Promote open houses - Get more people to attend your open house by texting your text message list of interested leads with time and location. These type of campaigns will boost your real estate SMS marketing results and will definitely beat the competition. Sending appropriate messages at the right time, will have better ROI.
Organize your leads for better targeted messages - Using a unique keyword for each property means that it's easy to group your leads by criteria such as location and price. This helps you categorize leads so you can tell them about similar listings in the future.
Multiple Agent Management - If you own an agency with multiple sellers, introducing SMS will mean your agents get more leads and close more sales.
Sync your SMS appointments with Google Calendar - we all know that real estate brokers have busy daily schedules. To facilitate the appointments process, brokers can easily schedule and sync all text messages appointments with Google Calendars.
This legacy guidance is preserved for context. Delivery, opens, engagement, sender availability, and campaign outcomes vary by audience, destination, route, and use case.
Start with a real workflow
Build your first real estate campaign
Try the complete platform free, or meet a specialist for a more complex program.