Promote the signup
Present the program, sender, purpose, frequency context, and the action a person takes to join.
SMS MARKETING FOUNDATION
Build a channel people understand and choose to join.
Start with clear permission and expectations, deliver useful messages, keep replies and opt-outs working, and measure delivery separately from human engagement.
- Clear permission
- Relevant messages
- Working replies
- Measurable follow-up
PLANNING FRAMEWORK
A useful messaging program is a lifecycle, not a blast
Connect promotion, signup, audience state, campaign creation, delivery, replies, engagement, and follow-up without treating one metric as proof of the entire journey.
Capture permission
Use a keyword or form, preserve the source and audience state, and add confirmation when the program requires it.
Deliver useful communication
Create relevant SMS or MMS campaigns with timing, personalization, replies, HELP, and STOP context.
Learn and improve
Review carrier delivery, replies, opt-outs, human clicks, responses, and conversions as distinct signals.
MEASURE WHAT ACTUALLY HAPPENED
An open-rate headline is not an operating model
Separate carrier submission, confirmed delivery, pending receipts, replies, opt-outs, human clicks, and downstream actions. Each signal answers a different question.
Carrier deliverySubmitted, delivered, pending, failed
Human engagementTotal, unique, and returning clicks
Program responseReplies, answers, opt-outs, actions
NEXT STEP
Build the first permissioned audience flow
Start free with keywords, audiences, and campaigns, then add automation, analytics, and specialized apps as the program becomes more sophisticated.