Joint Venture Silicon Valley – Case Study

Organization

Joint Venture Silicon Valley, a nonprofit public-private partnership based in San Jose, California

The Challenge

Joint Venture holds a large annual event – State of the Valley – that attracts approximately 1400 attendees each year. The organization needed an efficient and tech-savvy way to give out door prizes at the event. The contests needed to accommodate a large number of entrants, select the 25th entrant to win the contest, and in some cases select multiple winners.

The Solution

ProTexting enabled State of the Valley participants to enter to win door prizes by texting in on their cell phones. Keywords were set up for each prize, in addition to custom message-flows to entrants. The campaign was set up so that it would be active on the day of the event.

The Result

Joint Venture was able to easily and seamlessly give out door prizes to a very large audience, without interfering with the event program. The organization was able to customize message flows to the audience and thank them for attending and engaging in the mobile contesting campaign.

Nearly 25% of the audience at State of the Valley participated in the campaign, with an opt-out rate for future contact via mobile messaging of less than 2%.

About The Organization

Established in 1993, Joint Venture Silicon Valley provides analysis and action on issues affecting our region's economy and quality of life. The organization brings together established and emerging leaders—from business, government, academia, labor and the broader community—to spotlight issues and work toward innovative solutions.

Joint Venture’s annual event, State of the Valley, is Silicon Valley’s annual "town meeting” – a tradition at least as old as our nation’s founding, when concerned citizens met on the village green to mobilize for the challenges ahead. In that same spirit, State of the Valley convenes the entire region – concerned citizens and stakeholders, thought leaders and opinion makers, journalists, our elected representatives, educators and academics, business executives, labor and workforce leaders – for dialogue and discussion about the Valley’s challenges and opportunities.

For more information about Joint Venture and the State of the Valley event, visit www.jointventure.org