Case Study: Gulf Coast Bingo - Daily SMS Interaction

The Business Challenge

In these tough economic times we have seen a major downturn in customer attendance. We are trying everything we can to keep our current customers satisfied by offering discounts, specials, creative events and more. It's also been very challenging marketing in new and creative ways to reach new potential customers. So in order our biggest challenge has been
1
Keeping regular customers coming back on a consistent basis
2
Reaching new customers.

The Solution

1
Daily text messages headlining daily specials with incentives like "show text for free or discounted
games"
2
Weekly newsletters, emails headlining weekly, monthly specials. Also pushing daily text message
sign-ups via emails, announcements, etc.
3
New paper ads, in house ad promotions, etc.
4
Word of mouth advertising.

The Results

Out of all our efforts we have found that our most powerful tool by far is texting. Print ads, newsletters, and in house promotions have proven to be very effective but texting is king. It has proven to be our most effective way of reaching our current players and incentivizing them on a daily basis. Marketing daily to our customers via text message has been extremely beneficial for our business. Texting allows us to reach our customers on a more personal level. Texting also provides us with an opportunity to create powerful call to actions that are easily trackable e.g. Show this text & receive a FREE... Our customers thrive on these particular specials.

About the company

Gulf Coast Bingo is the place where you'll shout Bingo and Win Big more than ever! We offer Huge Payouts, Unbelievable Daily Specials002C Raffles and more. We offer a great atmosphere where players come to relax, and have a great time while winning big money. Who could ask for more? We have 5 convenient locations spread throughout Pensacola FL. Our bingo halls are large, clean, comfortable and best of all we have the friendliest staffs in town. We are known to celebrate players' birthdays, their anniversaries, and weddings in our halls. A Gulf Coast Bingo its more than just bingo, its one big happy family.

Are you sure?