The Business Challenge

Each year, Camp Gladiator celebrates its anniversary by having a flash sale that requires communicating with its over 180,000 customers within a limited time frame.

The Solution

Camp Gladiator is a communitybased fitness program that is largely spread by word of mouth. As a result, Camp Gladiator realized that communicating with their customers via text messages would ensure a higher engagement rate. Camp Gladiator reached out to the ProTexting team to help them create and implement their SMS campaign on their fast and reliable platform.

The Results

Camp Gladiator was able to send over 180,000 text messages in less than an hour. As a result, there was a 50% higher response rate than was expected.

About the company

CG, founded in 2008 by American Gladiator Grand Champion Ally Davidson, has become the fastest growing fitness movement in the nation. Camp Gladiator is a four week fitness boot camp that promises a motivating and fun community. Thousands of participants nationwide have joined CG through Camp Gladiator, CG Arena, CG Games, CG Victory and more