What needed to change
Reach more than 180,000 customers during a narrow anniversary flash-sale window without losing the immediacy of the offer.
Camp Gladiator needed to reach a nationwide customer base inside a narrow anniversary-sale window.
A concise view of the customer need, the messaging workflow, and the outcome recorded in the original case study.
Reach more than 180,000 customers during a narrow anniversary flash-sale window without losing the immediacy of the offer.
Camp Gladiator worked with ProTexting to prepare a high-volume SMS campaign around one clear, time-sensitive action.
The campaign sent more than 180,000 messages in less than one hour and the original case study recorded a response rate 50% higher than expected.
The exact tools varied by customer, but the strongest programs kept the audience, message, action, and measurable response connected.
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