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What Can I Do with a Common Short Code?

Common Short Codes present an unlimited array of contact possibilities all focused on increasing interaction with mobile consumers. Short codes take advantage of the exciting, rapidly growing success of text messaging in the U.S. Most CSC applications are two-way, meaning messages are both received from and sent to wireless subscribers, creating interactivity and an ongoing “conversation” between the end user and the application.

Today, countless television programs and marketing campaigns make use of CSCs, encouraging users to voice their opinions by sending a text message to the CSC on the screen. The packaging of a consumer good, for example, is likely to feature a promotion that requires one to send a text message to a CSC. Sport scores and highlights are available real time as the action occurs; delivered to a mobile phone once the caller requests them via a text message to a CSC.

There are several types of applications and mediums through which CSC applications can be promoted. The best applications promote interactivity and are considered "a premium experience" by participants. The following chart details some examples of popular CSC applications.

Application Description
Voting Viewers are able to participate in their favorite program through text voting. Most notable programs include reality television shows, news programs, favorite radio songs, etc.
Text and Win Subscribers enter a sweepstakes by sending a message to a CSC and receiving a confirmation in return.
Polls and Surveys Participants can respond to polls, and results are tallied either in real time or after the poll is completed.
Community/Chat Chat rooms, fan clubs and community communications can be performed through a CSC and sent directly to participants' phones.
Product Information Provoked by an ad or information on the product itself, participants send a text message to a CSC to receive more information.
Dating CSCs help people interact through dating, match-making, and "flirting" applications.
Coupons Coupons and/or discounts can be sent in response to requests sent to a CSC, typically provoked by an ad or in-store promotion.
Information Pull Inquiries into databases can be performed by a request submitted to a CSC.
Games Single-player and multi-player games can be played by interacting with a CSC.
Subscriptions Content requested via CSC and delivered at regular intervals to handset, including sports information, recipes, games and others.
Donation Contribute to your favorite cause via CSC.
Commerce Purchase goods and services including wallpaper, ringtones, music, or other content.

Mediums

CSC applications can be promoted through any medium, with the largest general audience responses triggered by television and radio broadcasts. Other forms of advertisement through newspapers, online, live events, and consumer packaged goods generate compelling CSC participation.
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KEYWORD
A Keyword or Mobile Keyword is a unique word that your customers or subscribers will send to a short code number from their mobile phone, in order to join your mobile numbers list.
Example:
"Text PROMO to 63566 to join our list for special offers"
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