Big Screen, Little Screen—your message needs to be tailored to fit the medium

This isn’t TV, it’s texting. One text says it all.  Feel free to be clever and create.  Pique a little bit of curiosity. Write a headline that sells. Use photos, images, links and coupons that generously expand the message of your text. Your business or your clients are paying you to be creative. Create a message that is original and credible enough to fit with your brand.

Know your audience.  Study your audience.  Break them into groups and segments to further differentiate their needs and interests. Your text message must be powerful and meaningful to the receiver.

Give the gift that keeps giving. Offer something of great value so your text is welcomed as a gift. Give a gift that deepens your customer’s emotional connection to your brand.  Make your gift memorable.  –KK