Case Study: Sodexo – Innovation at a Glance - SMS Marketing

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Description

Sodexo, Inc. (www.sodexoUSA.com), is a leading Quality of Daily Life Solutions company in the U.S., Canada, and Mexico, delivering On Site Service Solutions in Corporate, Education, Health Care, Government, and Remote Site segments, as well as Motivation Solutions such as EsteemPass.Sodexo, Inc., headquartered in Gaithersburg, Md., funds all administrative costs for the Sodexo Foundation (www.SodexoFoundation.org), an independent charitable organization that, since its founding in 1999, has made more than $15 million in grants to fight hunger in America. Visit the corporate blog at www.sodexoUSA.com/blog.

Sodexo Education division sought to reach their customers through text messaging to augment their aggressive social media portfolio. One of the goals was to drive day part transactions to locations with lower traffic counts on their campuses. Other goals included; keep students informed about events on the campus, emergency alerts, and mobile surveys. Ultimately Sodexo wanted to bring more value added to their segment clients – Colleges & Universities across North America.

Our Solution

Custom built systems based on the needs of the company. Customer collection data forms are customized to specifications. Automated student notification systems in place. Mobile surveys and other interactive tools added and adjusted according to company needs.

Campaign Goals:

Build customer mobile database
Drive traffic to university dining facilities
Create a quick communication channels to deliver emergency alerts, campus events and ad-hoc promotions
Increase sales and customer loyalty
Gather timely customer feedback via text messages

Specifics

Over the past 4 years Sodexo Education has engaged the ProTexting team to build and maintain their custom mobile marketing platform. ProTexting has consulted on what to include in the training and marketing materials. In addition, we have trained the Sodexo marketing team on how to better utilize the platform, and support the Sodexo client base. Sodexo has utilized its internal marketing channels to popularize the texting program.

Results:

Over 200 locations are signed up and actively using the mobile marketing platform
It has grown in popularity over the years with every year bringing more participants
Active campaigns to customers are producing purchases that are 8 to 10 times above normal purchase rates.
Sodexo Education is also using ProTexting to solicit immediate consumer feedback to further enhance the user experience. Initial feedback is very positive with customers commenting that they love the immediacy of the replies and the ability to see those replies on electronic signage in the facilities.

Conclusion

Sodexo Education has embraced and continues to push the Mobile Marketing and Engagement project. This initiative has produced positive results and has provided tangible return on investment for Sodexo and its university dining units. The four year partnership with Sodexo is strong and continues to grow.

Who can utilize Mobile Marketing?

Media
Radio, TV, Weather, Agencies
Healthcare
Doctors and Dentist offices, Hospitals and Private Practices
Entertainment
Restaurants, Nightclubs, Lounges, Comedy clubs, Theaters, Events
Retail
Shops, Malls, E-commerce, Fairs
Sports
Teams, Arenas, Game, Sport Events
Real Estate
Agents, Builders, Agencies, Management companies
We support all major US carriers:
Sms Api
Sprint
T-Mobile
NEXTEL
AT&T
Virgin Mobile
metroPCS
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