How to Run Successful SMS Marketing Campaigns Using Verification Tools

When running SMS campaigns, verification tools can help you reach a targeted audience and collect valuable data about participants. You can require participants to verify information such as their name, age, zip code or other information before taking part in your campaign. You have a variety of choices for verification tools or validators. The ones you use will vary depending on the needs of your campaign.

With a survey, for example, you may only be interested in targeting people of a certain age or who live in certain areas. In some cases you may want to verify people’s age before allowing them to participate in a certain promotion. Let’s look at some of the ways verification tools can help you conduct more targeted campaigns.

Types of Validators You Can Use

Depending on the type of campaign you are conducting and your own preferences, you can use several types of verification. The way this works is that after someone enter the keyword code you provide them, an automated message is sent to the number they provided. They must then validate certain information before the process can continue. Some examples of validators you can use include:

  • Names -When users enter their names, it gives you the chance to send them personalized messages. This is similar to what is often done in email marketing, allowing newsletters to be addressed to the recipient by name. The same can be done in SMS marketing. When people see their names in a message, it gives it a more personal feel.
  • Zip Codes -Zip codes are extremely useful as validation tools. Validating zip codes pinpoints the location of users, allowing you to verify their location and also send them relevant information. This is particularly useful if you have a business with multiple locations. You can also use zip codes as a way to aggregate data, so you know where your customers are located. This is useful even for web based businesses.

If you have a store with multiple branches, for example, users will type in the keyword code and receive a message asking them to enter their zip code. They will then receive a reply telling them the nearest store location. You might also have coupons or promotion codes that are specific to certain locations. For certain campaigns, you may only want to reach people within certain zip codes. By verifying zip codes, you will not waste resources sending messages to people who don’t meet your criteria.

  • Age -Age is another important verification tool. For many campaigns, you may need to verify that participants are over a certain age, such as 18 or 21. This is something often seen on websites, where visitors must check a box verifying their age before continuing. Another way to use age validation is to require people to fill in their birthday. This not only verifies age, it gives you the ability to send out birthday greetings or a promo code. Many restaurants, for example, provide people with free items on their birthday.

You can ask for as much information you want. For some campaigns, you might ask for name, age and zip code. For others, you may only ask for one piece of information. It depends how targeted your campaign is and how much data you are trying to collect.

Validators can be used for any type of SMS campaign, including coupons, sweepstakes, surveys and voting. They give you a simple way to collect valuable information that identifies and qualifies participants. It’s important to consider which validators you want to use with each campaigns. If you’d like to add validators to your text message campaign or discuss how to use them, please let us know.

SMS-Verification-tools

 

Read More

The Many Advantages of Text-to-Screen

Up until now, texting has been mainly associated with the small screens found on smartphones. Now, however, with the ProTexting Text-to-Screen application, you can have texts appear on large screens such as wide screen TVs and JumboTrons. This is a powerful app for making your live events more engaging and interactive.

Text-to-screen is an app that instantly increases audience participation at any event, whether a concert, sporting event, business meeting, sales presentation, religious event or any situation where you want to encourage interactivity and build your brand. Audience members can communicate by using a short code and you have the ability to approve comments before they display on the large screen. Let’s look at a few of the ways you can use this app.

Conventions, Conferences and Seminars

When you are holding a business event with speakers and presentations, it’s always important to keep the audience engaged. The traditional method of taking questions from the audience members who speak into a mic can be useful, but Text-to-Screen can make interactivity more efficient. It allows questions to be posted on the screen while the speaker is talking, so people can provide feedback without interrupting the presentation. Text-to-Screen is a good way to increase brand awareness for your business at conventions and events. You will also be able to contact audience members after the event, as you’ll have their phone numbers.

Restaurants, Bars and Nightclubs

Text-to-Screen is also a useful app at places where people congregate to eat, drink and throw parties. You probably already have at least one large screen TV in your restaurant or club. With this app, you can give your customers the chance to do more than simply watch. If you have trivia nights, for example, you can let people send their answers straight to the TV screen. You might also have everyone in the club send congratulatory messages to someone who is getting married, celebrating their birthday, graduation or other special event. You’ll also be able to use Text-to-Screen as a way to build up your list of customer contacts, allowing you to send them SMS messages about your upcoming specials, events and other information about your business.

Concerts and Sporting Events

Any large entertainment event can be made more exciting and interactive by Text-to-Screen technology. You can display audience comments or votes on a jumbotron. This capability can be leveraged in a number of ways. At a concert, for example, the audience can vote on which song the band will play next. A performer or athlete could answer questions after the event. You could hold a contest to give away albums or tickets to future events.

Text-to-Screen Enhances Any Event

There are many ways you can use Text-to-Screen. For any event where a large group of people are attending, there are advantages to giving people an easy way to share feedback. Here are some of the benefits. In addition to the possible uses already discussed, this app can be used at political rallies, church events, charity functions and any other event where you want to gain support for a cause or build momentum for a cause. At political events, you can poll audience members on what they think about certain issues.

Let’s summarize some of the leading benefits of Text-to-Screen:

  • People have more fun and feel more involved in the event when they have a way to send messages to the screen.
  • Brand recognition. As people are sending their messages, their attention will be focused on the screen, where you can display your logo and brand information.
  • Gain insights and data. You can use this app for polling people and getting their opinions. This is an efficient way to do some fast market research on how people feel about a song, gadget, food, beverage or idea.
  • Gain contacts. When people send feedback, they are added as your contacts. This helps make your SMS campaigns more effective as you can quickly build up your list of targeted customers.
  • Combine with other applications. You can use this app with other apps that let you run mobile contests, play trivia games, conduct surveys and polls and more.
  • Sell advertising space on the screen.

Below, you can take a look at a sample of how text-to-screen campaign can be applied at a live event.

Text to screen SMS marketing HOW TO SETUP

Read More

Sync your contacts with external services

We are pleased to announce some exciting new features to the ProTexting platform, the premier SMS and MMS marketing solutions provider. Many of you, are valued clients, most likely use email as well as mobile marketing to promote your businesses. Based on your feedback, we have added some powerful integrations with the leading email marketing providers to boost the results of your campaigns and save you time. You’ll now be able to send contacts’ data across different platforms simultaneously.

Integrations Now Available

After careful research, we have chosen several of the industry’s leading email marketing services – Constant Contact, MailChimp and Vertical Response. Each of these services offers clients many useful options for managing email campaigns. There’s a good chance that you already use one or more of these services.

Email and SMS marketing go hand-in-hand, giving you alternative ways to reach your customers and prospects. Now it will be possible for you to create seamless campaigns that combine SMS and email marketing. In case you’re not familiar with these services, here are just a few of the capabilities they provide:

  • Send out messages to your entire list on a schedule you set up. For example, send out your newsletter, e-course or promotional message daily, weekly, bi-weekly, etc.
  • Create professional looking newsletters.
  • Personalize your emails.
  • Create segmented email lists, so you can target your campaigns with precision.

protexting-integrated-with-email-providers

All of these integrations can be added for free! Just login to your account, go to our marketplace and activate the apps that you want from there. Once you have the apps and complete a quick set-up process, the data will be synced automatically between ProTexting and the email marketing platforms.

Developers, in case you need to sync your ProTexting contacts with any platform, we have also added contacts API, which will give you FULL control over your ProTexting contacts -you’ll be able to import and export all fields.

Integration With Zapier

In addition to these email marketing integrations, ProTexting is also offering a really cool way to integrate with Zapier, the fast-growing service that specializes in connected a variety of useful apps. Integrating with Zapier will give you immediate access to hundreds of apps and services that you use daily, such as Gmail, Dropbox, Twitter, Salesforce, Google Drive and many more. Zapier allows you to benefit from using many of your apps together in ways that make you more efficient. Integrations are Free and simple to implement.  You can check our step by step instructions on how to easily connect your ProTexting account with Zapier here >>

Benefits of New Integrations

These new integrations are meant to make your marketing faster, easier and more convenient. When you combine different marketing modalities in the right way, you often see exponentially better results. Email marketing also allows you to reach those people who haven’t yet joined the mobile revolution. This includes people who may own mobile devices but don’t do much texting. Even for those customers who are comfortable with both modalities, combining them makes it easier to stay in touch. Someone, for example, may be warmed up by one of your emails and be more receptive to your SMS campaign, or vice versa.

As always, we listen to our customers’ feedback and constantly update our system with new improvements and features. Please don’t hesitate to write to us with ideas, feedback and requests.

Looking forward to continue to empower your mobile marketing!

The ProTexting Team

Sync contacts ProTexting

 

 

 

Read More

How to connect your ProTexting account with Zapier

First thing you need to do is create a free Zappier account at https://zapier.com/, activate your ProTexting free Zapier app, and follow this link to join (it is invite only)

https://zapier.com/developer/invite/30064/86e60a390fdbd0b93cb7d5a10b1aa23d/

How to create a Zap with ProTexting?

Supported Triggers

  • New SMS: triggers when you have new inbound SMS in ProTexting

Supported Actions

  • SMS Notification: sends SMS based on any Zapier trigger
  • Add contact: adds new contact in your ProTexting account.

In our example, will show how to create a Zap with Twitter. Post a tweet for any incoming SMS in your ProTexting account.

 

  1. Click on “MAKE A ZAP” to begin the process @ Zapier.com

Make a zap

 

  1. Choose a trigger and action

Choose a trigger and action

 

  1. Select an account

Select an account

 

  1. Then, you will need to name the account. This is done in case you will be using multiple ProTexting accounts.

name the account

 

  1. On the pop-up prompt, you will need to authenticate your ProTexting account.

authenticate your ProTexting account

 

  1. Once logged in, you will be redirected back to Zapier, where you will see a success message and an option to continue.

redirected back to Zapier

 

  1. When both accounts are connected, you will see a confirmation screen:

confirmation screen

 

  1. You will need to map the fields so the data is entered correctly.

map the fields

 

  1. Once you’ve set up the zap, you will be able to test real time and get the action immediately.

test real time

 

  1. After you test, your Zap is ready and you can use it.

Name the ZAP

You are done! Enjoy using your ProTexting account with Zapier!

Don’t forget that you can create a ZAP using hundreds of other services already connected with Zapier. View full list here and pick the services you utilize for your business, such as Twitter, Salesforce, Asana, Dropbox, MailChimp, Gmail, and many more…

ProTexting Zapier Integration

Read More

NEW! ProTexting Integrated with Constant Contact Email Marketing

We are happy to announce a brand new feature in the ProTexting platform. Included with every ProTexting account is integration with Constant Contact, the leading email marketing platform. With this integration, you can sync your contacts’ email addresses with Constant Contact and import them to be power your email marketing campaigns. In addition, with the sync you can import optin phone numbers from Constant Contact into ProTexting.

Imagine that you can now collect email addresses through your text-to-join campaign at a little or no extra cost. You as a client can now ask your audience to text you their email address in addition to signing up to your text club. This initiative can be also paired with a mobile text-to-win contest. Simply ask the participants to give you their email in order to complete their entry. Make sure you have the Email Capture app activated for your account. Once you have collected enough email addresses you can turn on the ProTexting/Constant Contact sync app and all the email addresses will be imported into your Constant Contact email marketing account.

ProTexting clients can access the feature via the ProTexting APP marketplace within their account and activate it for free. For more details read our press release here

Grow your emails via SMS subscriptions

Follow more topics on #SMSMarketing #EmailMarketing

Sign up for a ProTexting account here >>

Read More