Our business etiquette has evolved into a plethora of communications mediums that are designed to reach however large of an audience we wish. Group texting has already become a standard part of our everyday personal and professional lives, much like the latter day e-mail. But the sheer volume of mass text messaging that has become a part of the business sector is developing into a whole other form of marketing, and savvy business insiders with a sweet tooth for technology are already reaping in the benefits of utilizing some form of mass texting service to reach their business counterparts, as well as potential clientele.
Mass texting services can play a significantly large part in the development, growth, and success of a specific campaign, or an entire business operation. Utilizing mass text messaging software enables businesses and its employees to reach a larger and more socially-connected audience like never before. The ongoing rise of consumer traffic on sites like Facebook, Twitter, Tumblr, Instagram and other social media networks has bolstered mass texting services to such a degree, that a reported 89% of major brands are now building digital identities solely around mobile devices. And with an estimated 276 million mobile phone users in the U.S. alone, such measures are far and wide understandable.
Our forms of communication have certainly taken a turn towards simplicity over the last decade, and a younger generation of professionals are gearing up to take the technological opportunities before us to new and even more exciting heights. Already, the sheer magnitude of influence available in the pocket of your average, everyday consumer is quite staggering since word-of-mouth can reach an infinite amount of people instantaneously. Companies are embracing these technological developments wholeheartedly, since experts have already begun to point out just how beneficial mobile marketing is now, and what is surely to come with text message marketing in the very near future.
Mass text messaging that goes straight from the phone to the various social media outlets of one’s choosing is already being introduced by ProTexting, text message marketing pioneers who long recognized the significance of group texting and its potential in whatever marketplace it is applied. Texting, it appears, may not be so rude after all.
Text message marketing is one of the most direct and effective marketing methods available in this new world of instant mass communications, and yet it is one of the most infrequently used. Mass texting services can deliver notifications to a willing consumer base; a consumer base that, statistically, is highly likely to respond favorably. If you are looking for ways to expand your brand message and increase consumer interest in your products and services, here are three reasons why you should investigate the merits of mass text messaging.
- There are nearly as many smartphones in use as personal computers. Moreover, those smartphones are carried everywhere and are always accessed by their users, while PCs are not. Even tablets, instantly accessible though they may be, don’t provide the same convenient instant messaging services as smartphones. Smartphones transcend cultures, economic strata and age (for the most part), so using group texting for marketing purposes will reach the largest number of consumers in the quickest amount of time.
- Mass text messaging software is viewed favorably by consumers. Not everyone reads their emails, but 98 percent of SMS-enabled smartphone subscribers read all of their text messages. In a survey conducted by California marketing organization Responsys, of 1,200 adults surveyed, 76 percent of those who engaged with their favorite brands via mobile device found value in the mass text messaging they received.
- Mass texting service reaches the youth market effectively. Teenagers and young adults have nearly replaced spoken telephonic communications with text messaging, and they are therefore able to see and respond to text message marketing positively. According to a 2011 survey from Pew Institute, Americans between the ages of 18-29 receive an average of 88 text messages per day. Because of the instant engagement, it behooves businesses to send mass text messages to the young market.
Mass texting services are exceptionally great marketing tools for notifying a willing public of deals, services and opportunities in the most direct possible fashion. If you are an entrepreneur, a small business owner or even the CEO of a substantially large corporation, text message marketing will give you the tools you need to get your message across efficiently.
Some companies are remaining in the dark ages of technology, ignoring key SMS group messaging trends, and they are quickly falling behind. However, even for companies committed to SMS marketing, trying to keep up with the latest trends and ideas is not always easy. It typically will take more than one full time employee just to stay on top of the game, but how do you know you are hiring a qualified expert?
One way to make certain that your SMS marketing plans not only stay on track but also deliver the results necessary to warrant the investment made for this important arm of marketing is by working with ProTexting, a company that specializes in SMS mobile marketing for agencies and other businesses.
There are several advantages of employing a specialist firm for your SMS group messaging program. First off, you do not have to increase your employee payroll when you contract with an outside company. More importantly, you will be working with a group that has already established a proven track record and has a staff of experts who know the game inside and out. Finally, you can harness the power of a knowledgeable group at a fraction of the cost you would pay to try to develop such a team within your own company and it could take a good 6 months to determine the efficacy of your new team.
ProTexting lives and breathes SMS marketing. With millions of messages sent out to date, along with tens of thousands of campaigns already under their belts, you can tap into a proven and growing firm that can help you both identify your target audience as well as develop compelling and game winning SMS marketing plans that deliver an impressive and profitable ROI.
If you want to stop researching SMS group messaging and instead get on board and start making money through this important and rapidly growing marketing strategy, do not delay but begin working with professionals who know how to play this game to win!
In the mid 1950s, advertising companies stumbled upon a fantastic source of potential revenue that hadn’t been previously explored, but would yield a huge return on investment: Teenagers. The advent of television and the birth of Rock and Roll suddenly opened the eyes of corporations in terms of how much money teens were willing to spend on popular music, clothes, cosmetics, and other symbols of a burgeoning youth culture. Today, we still market products heavily towards youth, since it is the youth that tends to spend money adventurously. However, why hasn’t the official weapon of today’s youth generation – the smartphone – been used effectively for marketing purposes?
SMS marketing involves the implementation of a direct text messaging platform in order to notify your audience of new products and services. When used successfully, mobile marketing can reach a huge percentage of consumers, thanks to new applications and “push” notifications. According to a study taken by the global marketing firm Responsys, of 1,200 subjects surveyed, 71 percent of customers between the ages of 18-34 had downloaded an application that would enable push notifications. Moreover, 76 percent of those who had enabled push notifications found them useful.
Surprisingly, this receptiveness to text message marketing has gone largely unexplored; the willingness on the part of the consumer to engage with a company using this technique would surely open businesses’ and entrepreneurs’ eyes to the merits of SMS mobile marketing. For agencies looking to expand their repertoire of marketing platforms, SMS group messaging offers a direct and cost-effective method of reaching a consumer base that is highly receptive.
Businesses that need to keep their consumer base abreast of the latest innovations, products, services, coupons and deals couldn’t find a better method for instant notification than SMS marketing. Although email, social media and other online campaigns do yield awareness and interest, none offers the instant notification opportunities that SMS marketing does. If you want to reach the youngest and most willing audience, text message marketing is certainly an avenue worth exploring.
SMS Marketing has been around for more than a decade now but this is still a new and exciting tool for brands and agencies. Many organizations use this tool in conjunction with their other marketing tools such as e-mail marketing, mobile app marketing, voice call marketing etc. Other organizations use the SMS Marketing tool as the focal point of their Mobile Marketing campaigns. The direct access and interaction is very appealing not only to brands but also to consumers. I was walking around New York City this past weekend and stopped by one of my favorite shops, Express. I was greeted by a lovely host who pointed me right away to a large poster that was advertising the SMS and MMS campaigns Express is running in their stores. The poster is sophisticated yet simple.
Express displays SMS campaign
Express displays SMS campaign
This display engages Express customers and continues interacting with them even after they have left the store. I signed up for the program by following the call to action:
TEXT EXPRESS to 397-737
I received an SMS auto-reply message right way. This message introduced me to the program, message frequency, and asked for my permission to receive future promotions. Since subscribers phone numbers are a very personal and direct access to them, Mobile Marketing via short codes has a list of compliance requirement that all Mobile marketers and Mobile Marketing providers need to follow based on industry standards (www.mmaglobal.com). Some of these requirements (such as message frequency, program name, etc) were part of the initial message.
A few days later I received an MMS (Mulitimedia Message Service) alert regarding EXPRESS sales that included a picture. The second alert followed three days later, also as an MMS promotion and I was pleased to see a short video that displays the latest Express trends and clothing line along with a 40% off coupon.
Express is going a great job in not only sending their customers great SMS and MMS offers but also creating brand awareness and engaging its customers. They are balancing between having immediate access to their customers via SMS and MMS campaigns but also not overwhelming them with a furry of SMS and MMS messages on daily basis. This balanced approach will result in greater audience, greater brand recognition, and ultimately greater sales for Express.