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Features and Benefits/Key Messages

Common Short Codes are propelling the next wave in the meteoric rise of text messaging in the United States . CSCs are easy for wireless subscribers to use and remember, and they represent the first time that application providers will have a common addressing scheme for their mobile applications - which will boost adoption rates and increase interactivity with end users.

To Wireless Subscribers

* Short number addressing: easy to remember, easy to use.
* Send text messages to applications from virtually any wireless network.
 
° 'Now my friends and I can enter the same contests and play the same games regardless of our wireless service provider'.
° 'Now text messaging is making it into the mainstream'.
° Virtually unlimited number of text messaging applications and promotions.
  Content providers will fund promotions because they can reach four times or more as many mobile subscribers, and it appeals to the entire audience.

To the Wireless Industry

* One-number addressing for applications across all wireless networks.
 
° Wireless Service Providers: Drives up text messaging usage and revenues because more applications will be funded.
° Content Providers: Can fund promotions to reach everyone and not exclude anyone because of what wireless service provider they use.
° Application Providers: A single address for all networks; makes deployments easier.
* One central administrator of CSCs.
 
° Wireless Service Providers: Eliminates many cycles on coordinating numbers with applications providers and other wireless service providers — so the focus is on implementations.
° Content Providers: Allows content providers to control the ownership of a short code, to lease numbers related to their brands and promotions, and to focus on selecting the right technology partners for applications development and implementation.
° Application Providers: Easier to roll out new applications for clients without an uncertainty regarding short code availability and whether a short code will work across multiple networks.
http://www.usshortcodes.com
   
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